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The pluses & minuses of A/B testing

There's a very insightful article in Wired Mag this month about the impact of A/B testing on business.

It disects the advantages—designs and content that users like, win; and the disadvantages—it can be easy to slip into using it as a crutch and avoiding painful bigger decisions. 

An enjoyable article and relatively quick read despite its length.

 

http://www.wired.com/epicenter/2012/04/ff_abtesting/all/1

Comments (0)
Posted by phil gillman 
 

Google Mobile Playbook

Google released a great Mobile Playbook last week that's full of quality, brand focussed content. It's tablet optimised, perfect for a second screen read during lunch or a bit of downtime.

Screen_shot_2012-05-09_at_11

A sort of their key takeaways into a top 10 list:
  1. Define your value proposition by determining what your audience wants to do with your business in mobile. Benchmark against others in your industry for ideas.
  2. Assign everyone in your marketing organisation the action item of reviewing their programs through a mobile lens.
  3. Set up a meeting with your agencies about what’s working and what’s not for your brand on mobile and tablets.
  4. Search for your brand in mobile, as a consumer would. Take 5 minutes and do this today. What’s working? What’s not?
  5. Check out your tablet audience's experience with your brand. Take 5 minutes today and search for your brand on a tablet as a consumer would. What’s working? What’s not? Maximize the tablet environment with rich media creative.
  6. Assign a Mobile Champion in your company and empower them with a cross-functional task force.
  7. Build a mobile website. Once you have a mobile website, check the stats and optimise based on usage.
  8. Separate mobile-specific search campaigns from desktop search campaigns so you can test, measure and develop messaging specific for mobile.
  9. Run mobile ads. A combination of search, display & HTML5 rich media will extend your reach.
  10. Build an app for a subset of your audience after your mobile site strategy is in place. Don’t forget to promote your app.

http://www.themobileplaybook.com/

 

 

 

Comments (0)
Posted by phil gillman 
 

Amazon Launches Flow, Augmented Reality Shopping...

(download)

Amazon has launched a new app in time for the holiday shopping season that not only recognizes products but pulls up purchasing options (from Amazon and owned properties of course.) Some objects such as books, dvds and other media are recognized by their covers, others may require a bar code reading, but the breadth of products appears to be fairly large upon first glance.

Google Goggles may do the same, but it doesn't send you straight to an owned purchase option. Seems that Amazon has vaulted the GOOG in putting a value to product scans -- although it remains to be seen how much traction they will get.

 

 

Filed under  //  PWB   e-commerce   ferrero   media   mobile   unilever  
Comments (0)
Posted by phil gillman 
 

Yes I am precious - Bike with a brain

http://yesiamprecious.com

Love this! The idea, the tech and the thinking about giving the bike its own identity.

Filed under  //  USA   bike   cycling  
Comments (0)
Posted by Ross Raeburn 
 

Simple Social Game Mechanics and Design Choices Gaining Ground

Media_httpwwwinsideso_eaylm
via insidesocialgames.com

We've been speaking to lots of clients recently who are becoming more interested in 'this whole social gaming phenomenon' and how it integrates into their marketing plans. Here's a quick yet interesting article covering some of the more popular mechanics and design choices we're seeing in social games of late.

Filed under  //  games   social  
Comments (0)
Posted by chickendipper 
 

QR Code Cookies - QKies

Media_httpwwwspringwi_okibc
via springwise.com

They're popping up everywhere, however are real consumers actually using them? This week's award for 'most interesting' use of a QR code goes to...

Filed under  //  QR Code  
Comments (0)
Posted by chickendipper