Soap Creative

10 Social Ways to Find and Send Gifts Online

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Posted by Ross Raeburn

Amazon Launches Flow, Augmented Reality Shopping...

(download)

Amazon has launched a new app in time for the holiday shopping season that not only recognizes products but pulls up purchasing options (from Amazon and owned properties of course.) Some objects such as books, dvds and other media are recognized by their covers, others may require a bar code reading, but the breadth of products appears to be fairly large upon first glance.

Google Goggles may do the same, but it doesn't send you straight to an owned purchase option. Seems that Amazon has vaulted the GOOG in putting a value to product scans -- although it remains to be seen how much traction they will get.

Filed under // PWB e-commerce ferrero media mobile unilever

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Posted by phil gillman

Yes I am precious - Bike with a brain

http://yesiamprecious.com

Love this! The idea, the tech and the thinking about giving the bike its own identity.

Filed under // USA bike cycling

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Posted by Ross Raeburn

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

Nice at a glance...

http://mashable.com/2011/10/30/inbound-outbound-marketing

Filed under // LYNX ferrero inbound outbound

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Posted by Ross Raeburn

Simple Social Game Mechanics and Design Choices Gaining Ground

via insidesocialgames.com

We've been speaking to lots of clients recently who are becoming more interested in 'this whole social gaming phenomenon' and how it integrates into their marketing plans. Here's a quick yet interesting article covering some of the more popular mechanics and design choices we're seeing in social games of late.

Filed under // games social

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Posted by chickendipper